At Digino, we take advantage of the unrivalled accountability and transparency of online marketing. We provide detailed, accurate measurement and clear, insightful analysis of your website and online campaigns. Our comprehensive suite of web analytics tools and services are an integrated component of every online marketing campaign we manage. Our analysis informs both your web strategy and the weekly tactical decisions we make to optimise your campaign and website. We take the guesswork out of your online marketing.

Reporting on SEM campaigns & website performance

Digino provides accurate measurement and insightful analysis of your website and search marketing campaigns.

Sample website analytic report

Digino utilises a full suite of Google web analytics tools and services for all our clients. These tools will be integrated into your campaign and site management strategy. Our team will quickly set up your site on our enterprise-level visitor analytics system, so that both you and your Digino account manger have a 24/7 window into your website activity.

Some key metrics we track and analyse:

• Visitors: Track the number of daily/weekly/monthly visitors to your site.
• Pages Viewed: The total and average number of web pages viewed by visitors.
• Sales/Enquiries/Sign-ups: Measuring specific actions.
• Referrals from Search Engines: Total number of monthly visitors from search engines.
• Quality of Referring Keywords: Is your site being found for relevant, high traffic search phrases?
• Search Engine Rankings: Tracking your rankings Vs key benchmark search phrases.
• Cost Per Click (CPC): Monitoring your average CPC for PPC campaigns.
• Click Through Rate (CTR): Monitoring your average CTR for PPC campaigns.
• Conversion Rates: Tracking the number of sales/sales leads from campaigns.
• Cost Per Visitor/Lead/Sale (CPV): Calculating the average cost per acquisition.

Digino Extra (Brand New!)

All of the above data is available on our brand new, custom built extranet “Digino Extra”. Digino Extra provides client with 24/7 web access to their Key Performance Indicators. Key features of the extranet include, trend analysis, key website stats, detailed PPC results, Search Engine Rankings and more.

Your Key Performance Indicators tracked each month.

Serving, Tracking & Reporting on display marketing performance

Measuring the performance of your banner / display campaigns is an integral part of any successful online marketing strategy. Digino provides full ROI analysis on all activities to aid your decision-making. At Digino, we support the latest ad formats and advertiser measurement systems. For this reason we use the Helios system from Ad Tech, the most advanced Ad Server available on the market today.

Sample Display Advertising report.

Digino's Ad Serving and Tracking features include:

• Track the number of times banner adverts are viewed and clicks generated.
• Analyse customers' online journeys - post view, post click etc.
• Conversion tracking, sales, registrations etc.
• Real time campaign optimisation.
• Geo target advertising by Country, Town, City and Region.
• Reach customers at a specific time with day-part targeting.
• Connection speed targeting.dial up Vs broadband.
• Behavioural Targeting - target consumers based on their online behaviour.

Investing in Analytics & Reporting:

The cost of most of the above analytical tools and services are included in campaign fees and the media budget invested. Some advanced reporting abilities do require an extra investment. For more information and a full quote contact us today.