Verve provides corporate event management, promotional marketing services, conference management and destination management services.
The brief
Design a new website for Verve. Ensure the site was fully optimised for natural search engine rankings for key industry search phrases. Set up and run a successful PPC campaign to generate immediate enquiries.
Our approach
Digino designed a brand new website for Verve that was optimised for use as a sales channel and as a showcase for Verve's work. The design, architecture and content of the new site followed strict SEO guidelines to facilitate maximum natural rankings in time for a broad range of competitive search phrases. When the new site went live its search engine ranking power was boosted through reciprocal link-building and directory registrations.
High-return search terms were selected through rigorous keyword research and an extensive PPC campaign was set up to deliver immediate enquiries and sales leads.
Results
Verve now enjoys top ten positions in the natural results for many of its important search phrases, such as event management, event management Ireland and corporate event management. Digino increased traffic to the website by 220%. Verve receives regular enquiries via its website, through both the paid and natural listings, which has given the company a major boost in business. The web is now a successful key sales channel for Verve.
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