With 300+ members, Irish Farmhouse Holidays offers B&B Accommodation and Self-Catering Accommodation throughout Ireland.
The brief
Increase web traffic and online sales using a combination of Search Engine Optimisation (SEO) and targeted Pay Per Click (PPC) campaigns.
Our approach
We implemented an extensive SEO campaign, targeting many keywords and phrases in the highly competitive tourist accommodation sector. We also worked on building the site's PageRank (Search Engine Strength) by submitting it to a huge amount of relevant, quality directories and cultivating a linking campaign with other quality sites. We also advised on and assisted in upgrading site content and design to improve the sales effectiveness of the site. A targeted PPC campaign complements the natural listings.
Results
www.irishfarmholidays.com now ranks in the top five on Google.com for a wide variety of highly competitive keywords, such as B&B Kerry, B&B in Ireland and Irish Bed & Breakfast, thereby gaining exposure to prospective customers internationally.
Search Engine referrals now account for 84% of visitor traffic to the website, compared to 50% in January 2005. Implementing our suggested redesign changes resulted in a dramatic 300% increase in the average time a visitor spends on the site.
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