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It’s been a very busy year for us at Digino and we’ve had little spare time to write some new articles. So we’d like to welcome you to the first issue of Fresh in 2009. We promise it won’t be another 6 months before you receive the next issue!
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8 Steps to developing a digital strategy for your business |
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‘Tactics without strategy is the noise before defeat’ — SunTzu
A lot of clients want to jump straight into online marketing tactics without first considering how or where they fit within the overall marketing plan. By taking a step back and implementing a planning phase, you can save significant time and money in the long run. This doesn’t mean you can’t be reactive to current market conditions; in fact having an overall plan enables tactical campaigns to be even more turn-key. Here we look at 8 key steps involved in developing an effective digital marketing strategy.
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| The market, us and our clients in 2009 |
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In 2009 we’ve seen more consumer activity online, seen our clients increasing their ROI from online and have observed clients fundamentally changing their attitude and approach to digital marketing. We’re seeing more and more Irish companies getting serious about using online for customer acquisition and retention. With some clients actually offsetting revenue losses from other channels with online gains.
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| About Us |
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Digino is one of Ireland’s longest established and most respected internet marketing agencies. Since 2001, we have been delivering significant business growth for our clients through creative, highly targeted online marketing campaigns and highly effective, award winning websites. Our work creates awareness, consolidates brands, drives web traffic, increases sales, enhances profitability and saves our clients time and money.
Our areas of expertise include: Pay-Per-Click, Search Engine Optimisation, Display Advertising, Email Marketing, Analytics & Reporting, Web Design and Consultancy/Training Services.
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Vibrant, media rich, micro site for UL |
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It has been a busy quarter for Digino. We have been working in conjunction with the University of Limerick (UL) to create a new vibrant, media rich, micro website to give prospective students a taste of the UL experience. The site is being supported by an integrated digital marketing campaign. Enjoy the UL Experience! |
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Website and online campaign launched to attract Irish American brides to Ireland |
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Digino, working with expert wedding planner, Michelle Mc Dermott and lavish wedding venues, Adare Manor, Doonbeg Golf & Spa Resort and Knappogue Castle, have created a magical fairytale website to attract Irish American weddings to Ireland. The project is supported by Shannon Development and an online digital marketing campaign. Dream Irish Wedding! |
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The DVD Centre reaches a nationwide audience with new website and search marketing |
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For years DVD Centre, the digital media experts, have been offering services to both the consumer and commercial markets from their base in Dublin. They are now reaching out to a nationwide audience with a completely new website supported by a search engine marketing campaign. DVD Centre!
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Head office: Caherelly House, Main Street, Ballina/Killaloe, Co.Tipperary, Ireland
Dublin office: 7 Upper Fitzwilliam St., Dublin 2
Tel: Ireland 1890-927-800 International +353-61-620147
Email: enquiries@diginomarketing.com
Web: www.diginomarketing.com
Digino Marketing Limited. Registration Number: 340769. VAT Number: IE 6360769H
Copyright © 2008 Digino Marketing. All rights reserved. |
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