Digino integrates creative, targeted and measurable email campaigns into your marketing mix to build relationships, promote brand awareness and drive sales.

We help you to develop your own database of subscribers. For example, we increased Renault Ireland’s database of email subscribers by 200% by running several online competitions and offering entrants the opportunity to sign-up to receive special offers via email.

Sample email communications by Digino

We design and send high-impact emails that are of genuine interest to your subscribers. For the stayCity.com Group, which markets short-let apartments in major European cities, we manage a monthly Last Minute Apartment Deals email that consistently achieves Read Rates and Click Through Rates four times the industry average.

We manage all aspects of your email marketing campaign, including concept, design, database management, mail out, tracking, reporting and campaign optimisation. We take full responsibility for delivering results. Campaigns are managed and distributed through our enterprise-level email management system.

Digino’s Email Marketing Delivers Results

• The latest strategies and technical solutions to leverage the power of email to maximise client retention, increase awareness and drive sales.
• Messages that are received, opened, read and acted upon.
• Innovative and intelligent design: we test, test and test to maximise results.
• Advanced tracking and reporting to ensure campaigns are effective.
• The ability to overcome technical delivery obstacles, such as spam filters and firewalls.

How Digino establishes your tailormade email marketing campaign:

1. Requirements capture: Understanding your customers and your business and advising on the best way to integrate email marketing into your communications.
2. Campaign strategy and planning: Developing a concept that will work.
3. Copywriting: Writing professional web copy to maximise response rates.
4. Concept design: Designing a high-impact email concept that communicates the offer clearly.
5. Template build and proofing: Coding the initial mail, add personalisation and other features, as required.
6. Campaign configuration: Undertaking various configuration tasks, including integrating subscription graphics and code with your website.
7. Test mailings: Several test mailings to ensure all code is error-free.
8. Database import: Importing your existing database to our email management platform.
9. First mailing: Once testing is complete, we send the initial mail.
10. Response measurement, reporting & review: Tracking Open, Read and Click Through rates.
11. Campaign management: Continually building the subscriber database and designing and sending effective emails.

Costs

At Digino, we charge by the hour. We’ll estimate the hours and time required to establish your email marketing campaign and will give you a fixed-price quotation. As a guide: to create an initial campaign to the point of having the first mail sent will cost from €1,500. The monthly licence fee for our email management platform is €200 (currently discounted to €100/month). Each mail-out will cost from €100, depending on the campaign requirements.

Timeline

Steps 1 to 10 above will take at least 2 weeks to complete.

Get a quote

Getting a quotation is a fast, simple process, so contact us today.