We focus on performance marketing so every lead and sale generated is measured on 'cost per acquisition' basis which ensures full accountability

Digital Marketing

We implement a range of digital marketing activities to drive results for clients. At the strategy and planning phase, we determine the right mix of tactics to get the best return on your investment.

Depending on the need, we use a mix of direct response and awareness tactics to deliver results for clients. We focus on performance marketing so every lead and sale generated is measured on ‘cost per acquisition’ basis which ensures full accountability of your marketing spend.

All marketing activities are tracked and analysed using website analytics, surveys and analysis of customer quality. We continuously use what we learn from analytics to optimise campaigns and drive further value from our marketing activities.

Pay per Click Search Marketing »

We use pay per click search marketing to get your company in front of the right audience, at the right time with the right message. From large multi-lingual campaigns and to the smaller scale, we are experts at driving direct sales and leads from PPC.

Search Engine Optimisation »

The top 3 positions on search engines receive the large majority of all search engine traffic. We implement rigorous on-page and off page optimisation tactics to ensure your website has a top ranking for your high yielding phrases.

Social Media »

If your customers are in social networks, it’s an opportunity to get closer and learn more about them. It’s not about ‘doing’ social media; it’s about ‘being’ social. We advocate using social media to listen to customer needs and using that information to improve a company’s products, services and communication.

Email Communications »

We use email to stay front of mind and close to your existing customers. We plan, design, build and send out best practise ezines and eblasts. By generating further value from existing customers, we can drive down your acquisition costs..

Affiliate Marketing Programmes »

We help clients select the right affiliate programme for their needs and to manage and optimise results from this channel. It is a performance marketing model where you pay commissions to publisher sites when they direct a visitor to your site who makes a sale.

Banner Advertising »

We help clients plan, set-up and manage online advertising campaigns using ad networks, premium sites, sponsorships and partnerships. Online advertising can generate both brand awareness and direct response sales if implemented effectively.

Analytics »

We use website analytics to understand 2 key insights; the first is to uncover what marketing channels are most effective in driving quality traffic to your site; the second is to identify how we can increase the visit-to-sale conversion rate on the site. We use standard tools such as Google Analytics alongside bespoke analytics tools for our major e-commerce clients.