Carey Glass manufactures a large range of architectural, structural and domestic glass products for domestic and commercial markets.
The brief
Generate domestic and commercial sales leads and build brand awareness in Ireland and the UK.
Our approach
Carey Glass came to us with a brand new website. They wanted to harness the web as a sales channel and use it to build their brand profile amongst commercial and domestic customers.
As the site was only recently re-developed, we knew it would take some time for a Search Engine Optimisation campaign to yield results in the natural listings. So initially we focused on quickly building a comprehensive, targeted PPC and then over time worked the site to build natural rankings.
An extensive PPC campaign yielded immediate results in terms of sales leads and enquiries. Today, in the natural listings for the majority of their keywords - such as Glass Manufacturer, Structural Glass and International Glass Supplier - Carey Glass features in the top three results on Google.
Results
Carey Glass has seen a 1000% increase in visitor traffic to its website since July 2004. The SEO and PPC campaigns are generating a large volume of quality commercial and domestic sales leads.
Due to the success of the campaign in Ireland and the UK, it has now been expanded to access previously untapped markets for Carey Glass in Europe.
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