Digino’s top 5 questions to ask yourself before setting up a PPC account: 1. What’s my PPC strategy? Define the purpose Your PPC strategy should define the reason you are undertaking PPC marketing. Are you looking to drive people to your website to sell to them, to inform them, to get them [...]
Category Archives: Strategy & Planning
Top 5 Questions To Ask Yourself Before Setting Up A PPC Account
A New Microsite and Marketing Strategy for University of Limerick’s Centre for Project Management
In December, Digino began working with the University of Limerick’s Centre for Project Management to promote it’s MSc in Project and Programme Management which is delivered 100% online. Digino came on board to help them reach an international market, to drive student growth for the September intake of students and to raise the awareness and [...]
Motivation become our latest success story
Motivation Weight Management is one of the most successful weight loss options in the Irish market. In 2009 Motivation came to Digino looking for a partner to help them manage their web presence and online visibility. Motivation decided to avail of our “Quick Win Programme” which gives companies an opportunity to significantly increase sales [...]
Digino Highlights from 2011
It’s been an action packed year, with new clients, new challenges and some interesting projects for a really broad range of industries and sectors. Thanks to Keenan Systems, manufacturer of the world’s most advanced farm animal feed machine, for choosing Digino to help develop a comprehensive communications strategy and plan for roll out across 15 [...]
Creating a custom Facebook Welcome Tab for Spencer Dock Community
We had an interesting challenge this month in Digino – our client, Treasury Holdings, wanted to create a space online that allow the community groups in the Dublin 1 area to promote, share and engage with everyone living, working or trading in the area. Clearly, Facebook was the perfect medium for this project. That was [...]
Signature Stairs New Website Launched!
We have recently launched another new website! This time it’s on behalf of Signature Stairs, a provider of luxurious, customised staircase solutions located in Killarney, Co. Kerry. The aim of the new website was to showcase their superb, innovative, modern staircase designs by giving the visitor the visually impactful experience which, before now, was only [...]
New website launched for Ariel House
This month we launched the new website for Ariel House, a Boutique Guesthouse situated in Ballsbridge Dublin. The website needed to bring to life the uniqueness of this Victorian Guesthouse but also ensure its target customers could easily find the site and then quickly make a booking. After a rigorous planning phase to determine the [...]
8 Steps to Developing a Digital Strategy
A lot of clients want to jump straight into online marketing tactics without first considering how or where they fit within the overall marketing plan. By taking a step back and implementing a planning phase, you can save significant time and money in the long run. This doesn’t mean you can’t be reactive to current [...]