We are particularly pleased to be working with Keenan on their marketing activities as their needs represent a perfect fit with Digino’s expertise:
- Clarifying the core communications piece or key value proposition
- Developing the international website and marketing strategy and plans
- Roll out the implementation of international websites and marketing campaigns
Keenan understand the importance of following this process to helping them achieve their true potential as a business.
We’re well underway in developing the core communication piece. What this space but we’ve worked hard to ensure it answers our key criteria:
- Instantly engage with the right customers.
- Be true to the Keenan promise. Deliver on that.
- Clearly set Keenan apart from competitors.
- Be simple – simple ideas, sentences, words.
- Be brief – less words & carefully chosen.
- Be convincing – data, stories, clarity, confidence.
Here’s a sneak peek at some stills from the core communications piece moodboard. Stay tuned for more!